GENERAL SHOE CARE ADVICE AND TIPS
• New shoes should initially be worn for no more than two or three hours at a time. Only when the shoes and the feet have become accustomed to each other should they be worn for a whole day.
• Avoid getting your shoes extremely wet. Should this occur allow your shoes to dry naturally on shoe trees or stuffed with clean paper. Lay the shoes on their sides rather than on their soles. Never use direct heat.
• Always use a shoe horn when putting on your shoes, otherwise the back of the shoe will be weakened.
• Do not wear the same shoes on two successive days. The leather needs time to dry and recover after each wearing.
• Shoe trees should be used after each wearing to maintain the shape of the shoe and help them dry out.
• Wipe shoes down and apply a quality cream or wax polish after every wearing to feed the leather and prevent cracking, even if the shoes do not appear to have lost any of their original shine.
CLEANING AND POLISHING GUIDE
Keeping your shoes clean will prolong their life and improve their appearance.. The polish and creams that you use to keep them looking good also protect the leather from water damage and help to keep the leather supple.
• Remove any dirt and dust by brushing the leather with a horsehair brush. This prevents particles of dirt being rubbed against the delicate leather of the shoe during polishing and causing damage to the shoe.
• Next apply a simple shoe cream that will nourish the leather and keep it supple. Apply a thin coating all around the shoe with a cloth and rub it in well.
• Apply a wax polish with a cloth and allow to dry. Using a fine horsehair brush polish the shoe by rubbing backwards and forwards. This action causes friction between the brush and the polish making it melt, creating the shine.
• Finally, use a soft cloth or nylon rag and rub shoes down to remove any small bits of wax that are left.
• Spray suede leather shoes with a suede protector.
• Regularly brush with a suede brush to remove dirt, buffing out any stubborn marks with the rubber back of the brush.’